Making up your mind- Looks Like Work, Season 1, Ep 21
What happens when you know exactly what you want to do—and actually follow through?
In this intentional, inspiring episode, I’m joined by Eliza Erskine, founder of Green Buoy Consulting, to talk about building a career in ESG (Environmental, Social, Governance) that’s as values-aligned as it is strategic.
From childhood business plans to climate disclosures and Notion workflows, Eliza walks us through what it really looks like to say no to the wrong clients, yes to the long game, and build systems that let you stay aligned and stay sane.
If you’ve ever asked yourself, “How do I want to show up in the world?”—this one’s for you.
What We Talk About:
How a college lecture sparked a career in ESG
What sustainability looks like inside early-stage companies
Cold emails, SEO, and the slow magic of patience
Client screening based on values—not just budgets
The comfort (and risk) of working on vs. in the business
Why a well-structured Notion setup can be a game changer
Building a consulting business while protecting your peace
Saying no to misaligned work—even when it’s tempting
Eliza’s Powerful Question:
“What kind of company do I want to work with—and what do they stand for?”
A sharp, practical filter for finding (and keeping) the right clients.Key Lessons:
Start with values, stay with values: Alignment beats acceleration
ESG isn’t just for big corps: Small startups can lead the change
Boundaries = sustainability: No email on the phone is a radical act
Systems unlock freedom: SOPs and scheduling buffers are founder superpowers
Patience pays: Just because it’s slow now doesn’t mean it’s not working
Say no when it matters: Misaligned work costs more than it pays
Flexibility within clarity: Know your lane—but make space for curves
You don’t have to be everywhere—just true to yourself
“You have to be clear about what you stand for—so people can say yes or no.”
Listen to this episode on Spotify | Apple | Wherever you get your podcasts
Resources & Mentions:
Catch up on previous seasons of Looks Like Work wherever you get your podcasts: Spotify | Apple | Podbean
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