On Bridges, Aesthetics, and Feeling in My Element
A few months ago, I stumbled upon something rare: a pocket of time.
Not a deadline-free day or a vacation (ha), but a genuine pause. A moment of stillness spacious enough to have a real conversation with myself.
It was October. We had just moved apartments. Chanoch had started a new school. The holidays were over. Giovanni had finally adjusted to his new meds (one day I will write a sitcom about a dog with anxiety disorders). I was between the end of one chapter and the beginning of another — about to start a course, and also about to undergo a medical procedure. I knew that after I healed, I’d begin building something new. But I also knew I was giving myself time. So I offboarded existing clients slowly, gently. And I took a moment.
There were a few days when I wandered from café to café across greater Tel Aviv, carrying my beloved notebook — one of only two left from the workshops Tamar Green and I led between 2014–2017. I guard those notebooks like treasures.
It was, I think, at Café Kirsch on Dizengoff where I first asked myself the question: “When was I in my element this past year?”
And then: “When have I ever felt in my element in my career?”
Not just which business or job over the last 18 years — but which moments, which tasks. What did it look like in real life? What did it feel like in my body?
At first, the answer that bubbled up scared me a little.
But then I made peace with it. And eventually, I started celebrating it.
Because I knew it was true — undeniable, really.
The moment I felt most in my element last year… was while designing the apartment we moved into. (With help all the way from Brazil by the wonderful Tays Goldenberg.)
Now, this won’t surprise anyone who’s known me long enough to remember my blog, or my design writing for magazines here and abroad, or my work with design brands.
And no — this doesn’t mean I’m returning to design professionally (even though I still swoon over every project GILI UNGAR home styling posts on Facebook).
But it does mean something deeper for me:
That the physical world matters to my sense of purpose.
That aesthetics matter to my work.
So while I know that Consider will include strategy and tech, lectures and frameworks, consulting and tools —
I also know that its tangible, sensory, grounded elements will come through.
I know some of what’s coming.
But I’m still curious to discover the rest.
You?
Make it stand out
I moved my desk to a different spot in my workspace today, and it filled me with joy. I actually wanted to spend more time sitting at it.
Featuring: textiles from Villa Maroc interiors, curtain from Decorum (thank you, Revital Indik Reuveni!), art by Yooletta and the talented Tali Vasilevsky, that perfect wall color by Benjamin Moore Israel (where I had a heartwarming reunion with Hedva), ceiling light from AliExpress, vintage table lamp with a lampshade from Etsy, and of course the iconic desk from Gabrielle Rubin’s timeless vintage studio, Bluma May.
✨ Want to find your own bridge-question — the kind that opens something up? I made a little GPT tool to help:
