What do you get when you mix a paper-shredding real estate intern, a pandemic, a newborn, and a sustainable maternity activewear brand? If you’re Ellen Hockley: a wildly resilient serial entrepreneur with the receipts (and emotional battle scars) to prove it.

In this candid conversation, Ellen shares her journey from growing up inside a family business to building (and closing) multiple ventures of her own—including one that launched the same week her son was born. We talk about the heartbreak and healing of business closures, the difference between service and product businesses, and the boundaries she’s now committed to protecting.

If you’ve ever wondered how to move forward after a venture ends—or if you’re currently juggling multiple hats and considering a reset—this one’s for you.