Some people keep work and life in separate boxes. Hamutal Schieber burned the boxes and used the ashes as compost.

In our inaugural episode, Hamutal—CEO and founder of Schieber Research—invites us into a life that refuses to be compartmentalized. She’s a lawyer-turned-market researcher who didn’t “find her calling” through a grand plan, but through a friend’s project that sparked curiosity and never stopped. Now she helps global companies spot what’s next by decoding competitors, startups, consumers, and macro trends.

She predicted stress-free living before it was a marketing slogan, saw the gut-health boom coming, and understands why oat milk isn’t about vegans—it’s about digestion, status, and the quiet thrill of having your thing.

But this conversation isn’t about trendspotting. It’s about integration. For Hamutal, work, fitness, family, and cooking are anchors, not competing priorities. There’s no “work-life balance” to maintain because there’s no separation to begin with. And yet, she’s brutally clear about the millennial trap: loving your work so much you bury yourself in it.