What does it take to help grow a startup from three people in a kitchen to a global company valued at over a billion dollars? Lisa Zaythik, Chief People Officer and founding team member at AppsFlyer, joins Chedva Ludmir for a conversation that’s as wide-ranging as her impact. Born in Ukraine and raised in Israel, Lisa shares how selling cookies at the market to pay for college set the tone for her entrepreneurial drive—and how saying “yes” to a wild idea led to a decade-long adventure in tech.

Together, Lisa and Chedva explore how you build culture intentionally when you’re also building the product, why feedback is a gift (even when it stings), and how philosophy, parenting, and leadership overlap more than we realize. Lisa opens up about the loss that shaped her commitment to social impact, how she learned to lead with empathy and boundaries, and what it’s like to run a company alongside your life partner.

This is a story of grit, growth, and imagination—from someone who’s done the deep work and isn’t afraid to ask: “What kind of leader do I want to become next?”