What if your career wasn’t just about success—but about meaning, conversation, and Friday night pride?

In this spirited and thought-provoking episode, Chedva Ludmir sits down with Yaniv Rivlin—author of Life as a Startup, founding CEO of Bird Israel, and former leadership director at the Schusterman Foundation—for a deep dive into building a values-driven, resilient, and proudly unconventional career.

From selling Dead Sea cosmetics in American malls to launching one of the fastest-growing micromobility markets in the world, Yaniv shares lessons in scrappiness, identity, and strategy. He reflects on navigating cross-cultural life, the power of reframing setbacks as strengths, and why every founder (and human) should know their unique selling point—whether it’s on their LinkedIn or not.

This episode is a must-listen for anyone building a career that feels just as good to talk about as it does to live.