What happens when a well-known name in tech decides to go solo—not just to scale, but to breathe?

In this thoughtful, energizing conversation, I reconnect with Efrat Dagan—founder of Workaround, ex-Google and Lyft talent exec, and one of the most beloved mentors in Israel’s startup scene. We talk about what it really means to build a business from the inside out, with curiosity, spaciousness, and a sneaky amount of joy.

Efrat shares how she turned her side hustle into her main gig, why she doesn’t believe in “bringing your whole self to work,” and how the workplace has permanently changed post-pandemic (spoiler: the employees are not going back). Plus, we explore what freedom really looks like—beyond the buzzwords—and how challenge, growth, and stability can actually coexist.