Some projects start with a brainstorm. Others with a whiteboard, a coffee, maybe a Miro board if you’re feeling fancy.

And then there are the ones that start with a street sign you can’t fully read.

For Liron Lavi Turkenich, a typeface designer and design entrepreneur, a walk through Haifa set off an eight-year odyssey. She saw a sign with Hebrew and Arabic side by side, realized she was subconsciously ignoring a third of it, and thought: What if I could make both readable at once?

Everyone said it couldn’t be done. Academia shrugged. But her engineer family just said: “It’s solvable.”

The result? Aravrit — a hybrid script that melds Hebrew and Arabic into a single, readable writing system. It’s now in museums from London to Barcelona and in the minds of programmers, designers, and dreamers who thought they were “just” their job titles… until they heard Liron speak.

But this conversation isn’t just about type design. It’s about being multi-passionate without losing your mind. About working on more than one project at a time without burning out. About how sending that one cold email or replying to that one tweet can change your trajectory.