What if big life changes weren’t something to hide—but something to celebrate?

In this deeply personal and practical conversation, Chedva Ludmir sits down with Olivia Howell, CEO and co-founder of Fresh Starts Registry and March Lion Media, to talk about building a business rooted in empathy, emotional honesty, and mission-driven strategy.

Olivia shares how her own divorce, paired with her social media background and a natural instinct for connection, sparked the creation of Fresh Starts—a platform designed to support people navigating life’s toughest transitions. From job changes to heartbreak, Olivia believes those moments deserve community, rituals, and confidence—not shame.

This episode covers everything from the vulnerability of pitching VCs to the everyday work of staying grounded while growing something big. It’s a candid look at rewriting what it means to be a founder, embracing Yenta energy, and building systems that reflect your deepest values.